Automotive Design Institute
The definitive design journal for automotive enthusiasts. Weekly essays and visual studies on proportion, stance, surface, and light.
A car must move the soul before it moves the wheels.
Marcello Gandini
Designer of the Lamborghini Miura, Countach, and Lancia Stratos
Questions & Answers
Understand the vision behind ADI.
Learn the philosophy behind the Automotive Design Institute and why design deserves deeper attention in automotive culture. The about page explains what ADI studies, how we analyze great cars, and what readers can expect as the publication grows.